Inspired by true events, the story begins with Japanese rugby officials dwelling on a humiliating anniversary, a 145-17 defeat by the New Zealand All Blacks in the 1995 World Cup. Officials question their decision to appoint Eddie Jones, to coach their national team for the 2015 World Cup. Jones plans to defy convention in order to put a stop to Japan being the laughing stock of world rugby.

A neighborhood is plagued by mysterious tragedies when a young man becomes the conduit for an unknown spirit, the "Aiyai," which lures victims to their chilling fates.